I. Growth Projects

• Act as the DRI (Directly Responsible Individual) for growth initiatives, owning end results against growth targets.

• Break down growth objectives and design end-to-end growth solutions across the full funnel:
  Acquisition → Conversion → Activation → Trading → Retention

• Drive multiple growth experiments in parallel, ensuring speed, quality, and measurable outcomes.

II. Growth Strategy & Experiment Design

• Propose systematic growth hypotheses based on current business conditions and design experiments (A/B tests, MVP validation).

• Lead the full lifecycle of growth experiments, including design, launch, review, and scaling.

• Continuously optimize the user conversion funnel and identify key growth levers.

III. Cross-Functional Collaboration & Execution

• Work closely with product teams to drive growth-related features (onboarding tasks, campaign tools, incentive mechanisms, asset operation capabilities).

• Collaborate with operations and marketing teams to execute channel-driven growth, content-led growth, and asset-driven growth initiatives.

• Partner with data teams to build growth metrics frameworks and data dashboards.

IV. Data Analysis & Decision-Making

• Define and track core growth metrics.

• Evaluate project effectiveness based on data and make decisions to continue, adjust, or stop initiatives.

• Derive repeatable growth methodologies through data-driven postmortems.

V. Methodology & System Building

• Codify successful practices into SOPs and growth playbooks.

• Promote a “data-driven + rapid experimentation” growth culture across teams.

• Support the setup of growth project management and review mechanisms.