In the first half of 2025, the global crypto market remained shaped by intensified competition for existing users and a tightening regulatory landscape. Despite liquidity fragmentation and a slowdown in user growth becoming the industry norm, leading assets continued to perform strongly, with Bitcoin repeatedly breaking past all-time highs and driving a temporary recovery in market sentiment.
Against this backdrop, BitMart, as one of the world’s leading digital asset trading platforms, achieved countercyclical growth in both trading volume and user activity by continuously optimizing the trading experience, strengthening product and service innovation, and actively aligning with global regulatory requirements.
This report reviews BitMart’s overall performance in the first half of 2025, focusing on key metrics, technological innovation, high-quality asset listings, a diversified product matrix, ecosystem expansion, and security and compliance initiatives.
Technology-Driven Growth, Reaching a New Milestone in User Scale
Launch of the Third-Generation Trading System
BitMart continued to strengthen the technological foundation of its trading infrastructure and officially launched its third-generation trading system in the first half of the year. With the three core advantages of speed, stability, and scalability, the new system has reshaped the crypto trading experience.
The upgraded system reduces order processing time to 2 milliseconds and is capable of handling up to 80,000 orders per second, ensuring zero downtime and stable operation even during periods of high market volatility. It also resolves long-standing industry pain points such as order mismatches and data loss. Its modular and scalable architecture not only supports rapid growth in trading volume but also lays a solid technical foundation for innovative features such as AI-driven trading methods and intelligent analytics.
Global Users Surpass 12 Million
In the first half of 2025, overall trading volumes across the industry came under pressure, and many mainstream exchanges saw a decline in user activity. BitMart, however, achieved a breakthrough against the trend through steady strategies and continuous optimization of its product experience: global registered users surpassed 12 million, representing a 20% increase compared to the previous half-year.
In terms of trading performance, BitMart continued to maintain a leading position in the industry. In the first half of 2025, the average daily spot trading volume increased by more than 120% compared to the previous half-year, ranking among the top globally. According to a report by Wu Blockchain, BitMart’s spot trading volume in May surged by 128%, the fastest growth rate among all major global exchanges. Meanwhile, the average daily futures trading volume rose by 52% over the same period, further consolidating BitMart’s advantage in the derivatives market.
Deepening Asset Discovery and Anchoring High-Quality Projects
In the first half of 2025, driven by its dual engine of multi-track coverage and a high proportion of first launches, BitMart rapidly expanded its platform ecosystem, listing a total of 538 quality assets. With its industry-leading asset selection capabilities, BitMart has firmly established itself as one of the primary launch venues for high-potential projects worldwide.
As of now, BitMart’s spot market supports over 1,700 tokens, covering diverse sectors such as MEME, AI, RWA, DePIN, and Gaming. This precise multi-sector layout provides global users with a broad range of investment opportunities.
Among the newly listed assets, 341 were first launches, accounting for 63.38%, further strengthening BitMart’s position as a go-to platform for premier listings. Notably, BitMart has demonstrated a high level of expertise in asset screening, with many listed projects achieving standout market performance: 24 tokens posted gains of over 1,000%; 46 tokens recorded gains of more than 500%, accounting for 8.5%; and 154 tokens rose by more than 100%, accounting for 29%.
Of the top 20 best-performing tokens by price increase, 19 were first launched on BitMart, representing an impressive 95%.
BM Discovery: Precision Screening and Early-Stage Asset Deployment
In May, BitMart officially launched BM Discovery, a dedicated zone focused on early-stage asset discovery. As an innovative new section of the platform, BM Discovery leverages BitMart’s years of industry insight and technical expertise to build a comprehensive value discovery mechanism. It focuses on high-quality early-stage on-chain assets, combining real-time data monitoring with dynamic risk control to create a secure, transparent, and efficient platform for discovering emerging blockchain projects.
As of June 30, BM Discovery had successfully listed 50 high-quality tokens, with more than 300,000 participants and a total trading volume exceeding 300 million USDT.
BitMart has consistently provided users with a more diversified range of investment options through an efficient and professional asset screening mechanism and deep industry insights. In a rapidly changing market environment, BitMart, with its sharp market insight, continues to discover potential assets and expand investment boundaries. This has earned the favor of many institutions and users, making BitMart’s asset discovery capability widely recognized and an important gateway for users to explore quality digital assets.
High-Quality Assets Rewarding Global Users
To enable more users to conveniently access quality assets and share in the growth dividends of the industry, BitMart has continuously launched various initiatives such as launchpad and airdrops, giving more users the opportunity to gain early exposure to high-potential assets and further strengthening the platform’s core competitiveness in the crypto market.
BitMart has further optimized its Launchpad section to provide global users with more diversified channels for asset discovery. At the same time, the investment returns of Launchpad projects have been outstanding, with several new tokens achieving gains of nearly 100x, further highlighting the platform’s leading position in the early-stage distribution of quality assets.
In terms of airdrops, BitMart has continuously optimized its low-threshold and inclusive airdrop strategies to empower users and reward the global community. In the first half of 2025, the platform distributed over 11,046,260 USDT worth of crypto assets to users, covering nearly 100 quality projects including TURBO, ANEX, STRC, and others. The formats of these airdrops have become more diverse, enabling more users to enjoy tangible benefits while significantly increasing user participation and activity on the platform.
Diversified Product Matrix, Continuous Innovation and Optimization of User Experience
Surge in Derivatives Market Share, Leading Innovation in Trading Technology and Ecosystem
In the first half of 2025, BitMart’s futures trading, backed by an outstanding matching engine and industry-leading trading depth, achieved a strong breakthrough in trading volume and market share amid fierce global competition in the derivatives market, securing a leading position among global CEX platforms.
At present, BitMart’s futures products support 468 tokens. At the same time, the platform continues to optimize the trading experience, providing users with efficient and flexible derivatives trading tools, further consolidating its leadership position in the futures market.
To further enhance user experience and address challenges in derivatives trading, BitMart launched three major global growth initiatives in May 2025:
- First, the Slippage Protection Program, breaking industry barriers by lowering the compensation threshold for slippage to 0.02%, providing users with unprecedented trading protection during market volatility. Behind this initiative lies BitMart’s strong liquidity, millisecond-level matching engine, and rapid compensation mechanism.
- Second, the Elite Trader Program, which attracts top traders through the industry’s highest profit-sharing and reward mechanisms, further boosting trading activity on the platform.
- Finally, the Community Partnership Program, which expands market coverage and enhances brand influence through collaboration with community leaders worldwide.
Through the triple advantages of “technology + ecosystem + liquidity,” BitMart’s derivatives business has formed a flywheel effect of high-frequency trading capture → top trader attraction → community-driven expansion, continuously capturing high-value segments of the derivatives market.
Wealth Management Products Upgraded: Empowering Users’ Asset Growth
BitMart continues to deepen its wealth management business layout by launching new products such as the Wealth Management and Crypto Loans, while comprehensively optimizing front-end interfaces to significantly enhance user experience. Through joint campaigns with multiple popular projects, exclusive benefits have been offered to VIPs and new users, further strengthening the appeal of wealth management products. The overall wealth management AUM has increased by 266% since the beginning of the year, demonstrating the platform’s strong growth momentum in the field of asset management. Looking ahead, BitMart will continue to empower users to achieve steady asset growth through product innovation and refined operations.
Fiat Business Accelerates: P2P and Card Purchases Driving User Growth
BitMart’s fiat deposit and withdrawal business has expanded rapidly worldwide, building a diversified and convenient on-ramp for users under the strategy of “compliance, security, and efficiency.”
The BitMart P2P trading has continuously optimized its trading structure, maintaining strong growth momentum. Overall trading volume increased by 253% compared to the previous period, order volume rose by 67%, and platform matching efficiency and order completion rate continued to improve, stabilizing at around 90%. The proportion of first-time buyers increased by 54%. Markets such as Vietnam, Nigeria, and India showed solid performance, while Bangladesh recorded a more than 2.2-fold increase in trading volume, showing strong potential.
The newly launched card purchase feature supports mainstream payment channels such as Visa and MasterCard, covering more than 40 countries and regions worldwide, supporting over 20 major local fiat currencies. In the first half of the year, transaction volume increased by more than 4.6 times compared to the previous period, with a continuous rise in first-purchase conversion rates and repurchase rates exceeding 30% in some countries.
With the continuous integration of local payment solutions and fiat channels, BitMart will continue to expand in compliant markets and improve the payment experience, helping global users achieve “zero-barrier” deposits.
Web3 Wallet and AI Tools: Intelligent Support for User Decisions and Trading
In 2025, BitMart also achieved significant breakthroughs in crypto asset management and intelligent trading, particularly through innovations in Web3 wallets and AI tools, greatly enhancing the platform’s technical capabilities and user trading experience.
BitMart has launched DEX+, effectively solving the limitations of single-chain operation and complex user interfaces seen in traditional DEX platforms. DEX+ supports multiple popular blockchains and enables real-time tracking of new tokens and trading opportunities. The intelligent recommendation system, combining manual selection with data-driven models, accurately delivers high-potential tokens to provide users with effective investment decision support.
Meanwhile, BitMart introduced multiple AI-driven tools, such as X Insight and Beacon, comprehensively improving decision-making efficiency and trading experience, and driving the platform toward greater intelligence and ecosystem integration.
BMX Ecosystem Expansion: Broader Utility and Stronger Engagement
In the first half of 2025, BitMart’s platform token BMX continued to advance across multiple dimensions, including operational strategies, product integration, and community building, supporting the steady development of the platform ecosystem. With the ongoing implementation of its deflationary mechanism, the circulation structure of BMX has been continuously optimized, and overall trading activity has remained stable.
On the operations front, BitMart has continuously enhanced user engagement and brand awareness of BMX through multiple touchpoints such as regular trading competitions, VIP-exclusive Flash Sales, and the platform’s 7th Anniversary campaigns. At the same time, the long-term roadmap surrounding fiat cards and the wallet ecosystem has also been incorporated into the annual plan, including features such as cashback on spending and staking rewards, which will further empower BMX with diversified financial attributes.
In the face of market volatility and changing user structures, BitMart will continue to optimize the holding incentive mechanism for BMX to improve user retention. Through collaboration with KOLs and upgrades to community content, BitMart will accelerate the global recognition and penetration of its platform token, continuously unlocking the strategic value of BMX within the BitMart ecosystem.
Strengthening the Compliance System and Steadily Advancing Market Expansion
In the first half of 2025, building on its global presence, BitMart further increased investment in compliance development and reached strategic partnerships with leading local compliance service providers worldwide, aiming to build a more robust, transparent, and sustainable compliance framework.
These partnerships cover key areas such as clearing, custody, trading, and licensing compliance, with the goal of providing BitMart with higher standards of regulatory assurance. The related systems have now entered the integration testing phase and are expected to officially launch services for major regulated markets worldwide by the end of this year. This will mark an important milestone in BitMart’s global compliance strategy and represent a critical step toward connecting global users with compliant markets.
Future Outlook
In the first half of 2025, BitMart achieved remarkable progress with its innovation and market insight, expanding its ecosystem, improving technology, and strengthening its leading position in a fast-changing crypto landscape.
Looking ahead, the crypto market will continue to evolve around key trends such as stablecoins, real-world assets (RWA), and the integration of AI with Web3. The growth of RWA is connecting DeFi with traditional finance, driving new applications and fueling the expansion of stablecoin markets. Major institutions like JPMorgan and BlackRock are accelerating their RWA strategies, while the launch of BTC/ETH spot ETFs and new ETF applications for assets such as SOL and XRP point to a new wave of institutional capital entering the market.
For exchanges, future competition will depend less on trading volumes and more on technology, user engagement, and ecosystem development. Challenges ahead include innovating new products, balancing decentralized and centralized models, and using AI, big data, and Web3 to enhance trading efficiency and decision-making.
BitMart has already laid the groundwork in these areas by introducing AI-driven tools, on-chain products, a next-generation trading system, and a more diversified product lineup. Going forward, BitMart will keep upgrading its platform, strengthen global community collaboration, and deliver smarter, more personalized services to meet diverse user needs—ensuring it stays ahead in an ever-changing market.
About BitMart
BitMart is a premier global digital asset trading platform with more than 12 million users worldwide. Consistently ranked among the top crypto exchanges on CoinGecko, BitMart offers over 1,700 tokens with competitive fees. Committed to continuous innovation and financial inclusivity, BitMart empowers users globally to trade seamlessly. Learn more about BitMart at Website, follow their X (Twitter), or join their Telegram for updates, news, and promotions. Download BitMart App to trade anytime, anywhere.
Disclaimer:
The information provided is for informational purposes only and should not be considered a recommendation to buy, sell, or hold any financial assets. All information is provided in good faith. However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of such information.
All crypto investments, including earnings, are highly speculative in nature and involve substantial risk of loss. Past, hypothetical, or simulated performance is not necessarily indicative of future results. The value of digital currencies can go up or down and there can be a substantial risk in buying, selling, holding, or trading digital currencies. You should carefully consider whether trading or holding digital currencies is suitable for you based on your personal investment objectives, financial circumstances, and risk tolerance. BitMart does not provide any investment, legal or tax advice.
